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How BIG can YOUR Idea Actually Get?
In this section, we’ll delve into the market opportunity to determine how big your idea can become. We’ll use an example of selling a B2B Email Outreach Tool for E-Commerce as our case study.
How Big is the Idea?
To assess the potential size of your company, we’ll use the formula:
`Market Leverage x Market Size = Market Opportunity`.
What is Your Market Size?
Market size is the total number of people or companies willing to pay to have their problem solved. This figure represents the total potential customer base for your product. To determine your market size (TAM — Total Addressable Market), you can use sources like Statista, Crunchbase, or Google. In our example, there are approximately **12 million** E-Commerce companies worldwide.
👉 What is Your Total Market Size? _______________________________
Determine Your Market Leverage
Market leverage refers to how significant of a problem you’re solving for a designated target user. It’s the difference between a “painkiller” and a “vitamin” product…
